comments:
BearlyCheesehead posted on r/publicrelations2w
its not a PR book, because those tend to be someone's crack at writing their version of a career manual with a bunch of meandering case studies that attempt to support the key theme, but David Brooks' How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen is extremely applicable no matter where you're at in your career. PR isn’t always about persuasion, it’s having a keen sense of observation. remember that journalists don't exist to receive our messages. so, to that end, media relations starts with curiosity, not pitching. this book really hones in on exploring curiosity and achieving perspective.