Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique, Swirling Color Blend - Color May Vary (1 Per Pack)

I still see it posted but now it’s $22.99. It’s from the Schylling store as well. Can someone explain to me how Schylling is able to sell it higher than MSRP? https://a.co/d/06ci3fJp